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Inman Real Estate News

10 agents show how to win on social media (without a huge following)
The best social media marketing, Jimmy Burgess writes, is coming from agents who have figured out how to create content that resonates with the people they actually want to serve.

The longevity habit that’s reshaping what buyers want
From a 217 percent ROI on lawn care to the longevity habits of centenarians, outdoor space is reshaping what buyers want — and what agents should know before advising clients.

Digital disruption in real estate: From data to deal
Digital strategy and emerging tech like AI are reshaping the way real estate professionals get deals done.

Dallas Fed president warns rate hike may be needed this year
A top Federal Reserve official is sounding the alarm on inflation — and Friday's jobs report may have just turned up the volume.

Summer reading and reality TV: Inman’s Top 5 stories of the week
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

Canopy CEO: Brokers went national. MLSs have to catch up
Anne Marie DeCatsye doesn't see Canopy's expansion as an effort to create a national MLS, but a sign that the old MLS model is under pressure.

7 luxury listing marketing secrets that lean into storytelling
With so much information readily available online, the sales pitch for creating a luxury listing's value proposition, one that's centered on the story and the lifestyle, has never been stronger, new Inman contributor Fritts Causby writes.

Compass’s Andrew Jevin to agents: Embrace the ‘cringe’
Star Compass agent and social media savant Andrew Jevin shares how agents can show up more authentically online.

What 30 years in real estate teaches you about change, people and staying relevant
ERA President Alex Vidal interviews award-winning broker-owner Mark Cenci about his decades in the business and the lessons he's learned.

The $1.49B question every listing agent must answer now
Stop calling marketing materials “data,” Darryl Davis writes. Zillow's study is a position. Compass's survey responses are a position. Your CMA, with your local comps, on this home, is data.

What Zillow’s economist doesn’t want you to know
Greg Hague pushes back on Mischa Fisher's opinion piece, outlining the ways he sees Zillow undermining transparency and affordability.

HomeLight launched an AI escrow agent to automate dozens of tasks
HomeLight launched EVA, an AI-powered escrow agent it's calling the first of its kind, backed by $40 million in new debt financing from BlackRock.

Zillow report proves ‘rent vs buy’ debate isn’t straightforward
Buying or renting is largely a lifestyle decision, the report says, with homeownership in some markets never making financial sense.

Unaffordable and underwater: These are the shakiest housing markets, according to a new study
The median-priced home consumed 30.3 percent of the typical American worker's annual wages in the first quarter of 2026, underscoring an affordability burden that stretched across the country regardless of local market conditions.

New York goes after pocket listings as bill heads to governor’s desk
Here's how a new state bill could reshape the private listings debate and change how you do business with sellers, Darryl Davis writes.

The seller who wasn’t there: How deepfakes and deed fraud crash real estate deals
FNF's Brian Maughan explains how organized rings are using deepfakes, fake IDs and forged notary seals to pull off seller impersonation, and what real estate agents can do about it.

Performing fluency: AI theater and the real work happening backstage
The more AI-generated content, analysis, imagery and communication flood the market, Dezireh Eyn writes, the more important discernment becomes.

So you just got your real estate license? Time for a financial plan
Your budget turns big goals into real numbers — and real numbers into a clear game plan for how many homes you need to sell.